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It’s frustrating when after all your efforts to attract potential customers to your e-commerce website and offer them high-quality products, they simply leave without completing a purchase.

However, it’s nothing unusual since the average shopping cart abandonment rate is almost 70%. This is an underwhelming statistic, but if we inspect the reasons behind it, the conclusion is pretty comforting – you can control and improve your shopping cart and conversion rates by applying some e-commerce checkout best practices.

So, how do you optimize the checkout?

It’s frustrating when after all your efforts to attract potential customers to your e-commerce website and offer them high-quality products, they simply leave without completing a purchase.

However, it’s nothing unusual since the average shopping cart abandonment rate is almost 70%. This is an underwhelming statistic, but if we inspect the reasons behind it, the conclusion is pretty comforting – you can control and improve your shopping cart and conversion rates by applying some e-commerce checkout best practices.

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Last Updated: May 19, 2025

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